Technology & Digital Services
Sell your digital services business without regret.
Agencies, managed service providers, and software companies whose clients depend on them every day.
Free · 3 minutes · Anonymous
Track record
$250M+
Closed transactions
10,000+
Vetted buyers
$5M–$50M
Seller revenue
Who is buying
Buyers in your inbox? We know which ones close.
We track who is buying agencies, MSPs, and software companies, what they paid last, and which numbers they care about.
Marketing & Digital Agencies
Performance, creative, and digital agencies with retained clients.
IT Services & MSPs
Managed services, IT support, and cloud with contracted monthly revenue.
What buyers pay for
Three things decide value in technology and digital services.
01
Recurring revenue
Retainers, managed service contracts, and subscriptions. Buyers pay most for revenue that renews without a new sale.
02
Client retention
How long clients stay. Low churn tells a buyer the book will survive the sale.
03
Delivery without the founder
A team that runs client work day to day. The less it depends on you, the more it is worth.
Why Tech & Software Entrepreneurs Choose Breakwater
Our founders both built and exited software companies, so we understand exactly what buyers look for in SaaS and tech-enabled businesses.
Selling a software company comes down to a few essentials: product metrics, revenue quality, and the story your growth data tells. Breakwater evaluates all three and builds a curated buyer list that fits your market, model, and scale.
We prepare your materials, manage outreach, run the data room, and handle negotiations, so you can stay focused on product and customers while we move the deal forward.
Who we work with:
Developer Tools & Infrastructure
Tech-Enabled Services
Marketplaces & Niche Platforms
SaaS Companies
Vertical Market Software
AI-Enabled Tools
Online insurance brokerage, sold off-market to a strategic buyer.
The business: An online insurance brokerage in British Columbia.
The buyer: A strategic acquirer in insurance brokerage. We found them and approached them off-market.
The process: Fully confidential, from start to finish. No public listing.
The result: Sold at 3.5x commission revenue. The buyer gained new revenue to cross-sell into its brokerage practice.
Case study
3.5x
Commission revenue
Sector · Online insurance brokerage
Location · British Columbia
Buyer · Strategic
Process · Off-market
Client testimonials
“Breakwater's expertise was invaluable throughout our acquisition of a competitor. Their third-party perspective helped us navigate emotional dynamics smoothly, keeping negotiations professional and productive.
The acquisition quickly exceeded expectations, delivering immediate returns and positioning us strongly for future growth.”
Murray Seward
Acquisition · Canadian Outback Rafting
“When I first planned on selling my business, I thought I could do it without any support. But now that I have gone through the process, I was relieved to have the Breakwater team there to support me along the way. They certainly added value!”
Zac Roff
Exit · Valkyrian Canning
Common questions
Have specific questions? Schedule a confidential consultation call below:
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Most tech and software companies sell in 4–8 months, depending on client concentration, subscriber churn, and team structure (can the business transfer to a non-technical owner, etc).
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Our success fee ranges between 3% to 10% depending on the size of your business (bigger business = small fee).
We also charge a small upfront or monthly fee that is subtracted off the success fee at closing.
The purpose of the upfront fee is to ensure we’re both invested in the process as we invest hundreds of hours on each deal.
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The internet will tell you there is a bunch of ways to value a business.
In reality, most of our clients businesses are valued based on a multiple of the businesses profit (EBITDA).
Note: calculating profit for M&A deals is more complicated than looking at your taxable income. This is why we offer a free valuation for entrepreneurs - even if they are not planning to sell in the near future.
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Buyers look closely at the quality and scalability of your product and revenue. Key drivers include:
ARR quality & retention
High net revenue retention and low churn are the strongest valuation signals.Recurring revenue mix
True subscription revenue (vs. one-time or services-heavy models) lifts multiples.Customer concentration
A diversified customer base reduces risk and improves buyer confidence.Product defensibility
Unique features, IP, integrations, and a clear competitive moat increase value.Gross margins & scalability
High-margin products with low marginal delivery cost command premium pricing.Owner dependency
Companies reliant on a founder for coding, product vision, or key relationships are worth less.Technical team & documentation
A capable team, clean codebase, and structured product processes reduce diligence friction.
High retention + strong margins + low founder dependency = premium software valuations.
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Most of our clients already have tons of inbound buyer interest - so why hire Breakwater?
Well, these clients also want to maximize their exit potential with the least amount of work possible. This is where Breakwater comes in to generate far more value than our fees.
Proof
Don't take our word for it. Hear it from our clients.
Two founders, real numbers, shared with their permission.
68.6%
Marketing & digital agencies
Strategic buyers: their share of agency deals. Private equity activity is up 17.4%.
90%+
IT services & MSPs
Gross revenue retention: the benchmark buyers look for. Clean contracts and low churn pay.
+16%
Software & SaaS
Deal volume: SaaS transactions, year over year, through Q2 2026.
Market reports
The 2026 market, by specialty.
Multiples depend on your numbers. We share the range on a confidential call.
Other sectors we cover
Not in technology? We know these buyers too.
Regulated & Compliance Services
Fire protection, environmental testing, and security work required by code or regulation.
Healthcare Services
Medical spas, clinical and lab services, and healthcare administration firms.
CROs, Laboratories & Clinical Services
Other industries
Outside our three sectors? We still value your business and tell you who is likely to buy it.
Exit planning
Plan your exit with us, years before you sell.
Eligible companies get free monthly P&L reviews and exit-planning meetings, until you decide to sell.
P.S. You are going to sell this once. Do it with your eyes open.
Exit Audit
See your business the way a buyer will.
Find out if you qualify for free exit planning, and what to fix first.
Free · Confidential · No obligation