Marketplace SaaS with $400K Revenue
Project Playround – Marketplace SaaS with $400K Revenue
Project Playground is a profitable, SEO-driven community events marketplace software that helps parents discover local events. With more than 50,000 email subscribers and a presence across Canada, the business offers premium advertising placements to community-based businesses, franchises, and municipalities.
Over 80% of revenue comes from recurring annual contracts, translating to $320K+ in Annual Recurring Revenue (ARR) and 60–80% client renewal rates—delivering high predictability and low churn.
Key Investment Highlights
Total Revenue (ARR + Service): $409,000 FY2024
Annual Recurring Revenue (ARR): ~$320,000
Seller’s Discretionary Earnings (SDE): ~$136,000 (FY2024 normalized)
Deal Structure: Asset Sale (cash-free, debt-free)
| Key Metric | Value (FY2024) |
|---|---|
| Revenue | ~$409,000 |
| Seller’s Discretionary Earnings (SDE) | ~$136,000 |
| SDE Margin | 33% |
| Social Media Reach | 50,000+ Email Subscribers |
| Transaction Type | Asset Sale |
Key Opportunities:
Trusted brand with 14-year track record in Canadian markets
SEO traffic moat with thousands of optimized local pages
Django-based platform with scalable backend architecture
Team of 5 with remote support model; no physical inventory
Expansion-ready: re-enter U.S. markets, additional monetization layers, and grow content through influencers
Ideal Buyer:
This opportunity suits an acquirer with experience in digital marketing and/or software. A hands-on operator can unlock additional revenue via city expansion, cross-selling, and digital marketing strategies. The current CEO is available for post-sale support to ensure continuity.
Next Steps
To access the Data Room (contains buyer presentation and company financials) please submit an NDA using the form below: