$960K EBITDA | 104% YoY Growth | SEO & Performance Marketing Agency

Deal teaser image with a title text stating 'Project Longtail' with the subheader '$960K USD TTM EBITDA | SEO & MARKETING AGENCY | THAILAND' and Breakwater M&A logo in white at the bottom

Project Longtail is a high-growth SEO and performance marketing agency based in Bangkok, Thailand, serving 40+ enterprise clients globally on recurring annual retainer contracts. Founded in 2017, the Company has scaled revenue 3.6x in two years to $3.8M (USD) with an adjusted EBITDA margin of 25.2%, driven by enterprise client wins including a landmark 5-year contract with a Large Global Retailer.

The business operates a 33-person team across SEO, paid media, content, creative, and project management departments, with 98-99% of revenue generated through recurring monthly retainers. The Founder has scaled back to 12-24 hours per week, with day-today operations fully managed by an experienced Project Manager Team Lead and department leads since mid-2025. The Company has recently established an entity inSoutheast Asia with its first international client onboarded, opening a new growth vector.

Key Investment Highlights

  • Explosive Revenue Growth: Revenue grew 3.6x from $1.0M to $3.8M in two years with a 90%+ three-year CAGR, driven by enterprise wins and retainer expansion.

  • Recurring Revenue Model: 98-99% of revenue is retainer-based with 80% client retention and 40+ active clients on annual contracts, providing exceptional predictability.

  • Expanding Margins: Adjusted EBITDA margin expanded from 3.5% (FY2023) to 25.2% (FY2025) through operational leverage and AI-driven efficiency gains. Gross margins of 81.4%.

  • Minimal Owner Dependency: Founder operates at 12-24 hrs/week in a strategic capacity. An experienced Project Manager Team Lead runs all day-to-day operations independently and will continue post-close.

  • Anchor Client Secured: A Large Global Retailer is the anchor client under a 5-year contract with 4 years remaining, providing a stable revenue foundation.

  • Multiple Growth Levers: Outbound enterprise sales team buildout, international expansion (entity established), AI automation roadmap to increase gross margins, service line expansion, and tuck-in acquisitions.


Reason for Sale

After nearly a decade of building the agency, the Founder recently became a parent and is seeking financial security and family time. The business operates independently and no longer requires day-to-day founder involvement. The Founder is committed to supporting a smooth transition with a 3-6 month training and handover period post-close.


Next Steps

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