IT Services & MSPs
Sell your MSP business without regret.
Managed service providers and IT services firms with contracted monthly revenue and a service desk that runs without you.
Free · 3 minutes · Anonymous
Track record
$250M+
Closed transactions
10,000+
Vetted buyers
$5M–$50M
Seller revenue
Who is buying
Buyers in your inbox? We know which ones close.
We track which MSP platforms are adding regions, which want security or cloud capability, and how they price per-seat contracts. Before you go to market, we can tell you which buyers are likely to bid and why.
Regional and national MSPs
Larger providers buying clients and technicians in new markets. They pay for managed contracts, standard tooling, and documented processes.
Strategic roll-ups
Platforms building scale
Private equity-backed MSPs buying add-ons to grow recurring revenue and cross-sell security and cloud. They look for 70% or more recurring revenue and low churn.
PE-backed platforms
Long-hold owners
Patient capital that buys and keeps. They favour profitable MSPs with diversified clients and a service manager who can run the business.
Family offices
What buyers pay for
Three metrics decide what an MSP is worth.
01
Monthly recurring revenue share
Managed services contracts as a share of revenue. Project and hardware work counts, but buyers pay most for contracted monthly fees.
02
Gross revenue churn
Monthly recurring revenue lost to cancellations each year. Below 5% is strong.
03
Revenue per technician
How efficiently your service desk runs. Buyers compare it to their own and price the gap.
Client testimonials
“Breakwater's expertise was invaluable throughout our acquisition of a competitor. Their third-party perspective helped us navigate emotional dynamics smoothly, keeping negotiations professional and productive.
The acquisition quickly exceeded expectations, delivering immediate returns and positioning us strongly for future growth.”
Murray Seward
Acquisition · Canadian Outback Rafting
“When I first planned on selling my business, I thought I could do it without any support. But now that I have gone through the process, I was relieved to have the Breakwater team there to support me along the way. They certainly added value!”
Zac Roff
Exit · Valkyrian Canning
Common questions
Have specific questions? Schedule a confidential consultation call below:
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Often, yes. Buyers look at how long clients actually stay. Three years of retention history can count almost as much as signed terms.
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It lowers the multiple on that portion, not the whole business. Buyers value managed contracts separately, so we present each revenue stream on its own.
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Yes. A buyer on a different platform will price the cost of migrating your clients. Standard, well-documented tools make integration easier and protect the price.
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In most MSP deals the technicians are a large part of the value. Retention terms for key people are negotiated while there is still competition for your business.
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Most of our clients already have inbound buyer interest. They hire us to get the best exit for the least work, and we earn far more than our fees.
Proof
Don't take our word for it. Hear it from our clients.
Two founders, real numbers, shared with their permission.
70%+
Recurring revenue
The mix buyers want: managed contracts, not break-fix, earn the premium.
90%+
Revenue retention
The benchmark buyers use: the strongest MSPs keep more than 90% of revenue each year.
15%
Client concentration
The scrutiny line: one client above this often brings a discount or a retention-based structure.
Market reports
The MSP market in 2026.
Multiples depend on your numbers. We share the range on a confidential call.
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Exit planning
Plan your exit with us, years before you sell.
Eligible companies get free monthly P&L reviews and exit-planning meetings, until you decide to sell.
P.S. You are going to sell this once. Do it with your eyes open.
Exit Audit
See your business the way a buyer will.
Find out if you qualify for free exit planning, and what to fix first.
Free · Confidential · No obligation