M&A insights for business owners

Valuation multiples, buyer guides and exit planning for owners of $5M–$50M revenue businesses. Written by the team that runs the deals.

General Morgan Tate General Morgan Tate

How to Sell a $20M Revenue Business for Maximum Value

At $20M in revenue, your business attracts institutional buyers, private equity platforms, and well-funded strategics. But a premium exit demands more than scale: it requires preparation, positioning, and a process built for competitive tension. Here's how to sell for maximum value.

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General Morgan Tate General Morgan Tate

SDE vs EBITDA: What Buyers Need to Know Before Valuing a Business

Buying a business is hard enough without confusing financial jargon. Two of the most misunderstood terms are SDE and EBITDA. They both try to answer the same question: how much money does this business really produce? But they are not interchangeable, and using the wrong one can lead to serious overpaying or walking away from a great deal.

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General Morgan Tate General Morgan Tate

How to Conduct Due Diligence When Buying a Business

Buying a business can be a fast track to growth, or a costly mistake. This guide walks through practical due diligence steps across finance, legal, and operations so you can separate solid acquisitions from painful surprises and move forward with confidence.

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Growth Through Acquisition: The Entrepreneur’s Playbook

Thinking about buying businesses instead of building from scratch? This playbook walks through how entrepreneurs and small PE-backed operators can use acquisition as a growth engine: from identifying the right targets, to funding your deals, to integrating new teams without blowing up culture. Learn how to structure a roll-up strategy that compounds value instead of chaos.

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Should I Sell My Company to My Employees? A Practical Guide for Owners

If you have a strong team and are thinking about succession, selling your company to your employees can be a powerful way to protect your legacy and reward the people who helped build it. This guide walks through when an employee buy-out makes sense, how it’s funded, and what to watch out for so you do not put your retirement at risk.

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General Morgan Tate General Morgan Tate

How to Value a Business Before You Buy It

A practical guide for acquisition entrepreneurs on how to value a small business before submitting an LOI. Learn to normalize EBITDA, apply risk-adjusted multiples, compare similar deals, and sense-check payback periods. Includes a simple framework and advice on when to hire professionals.

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Business Valuation Explained: How Buyers Value Your Company (and How to Increase It)

Selling a business requires more than a handshake - it requires understanding your company's true value. In this comprehensive guide, we demystify business valuation methods from EBITDA multiples to discounted cash flow analysis. Discover the factors that drive buyer interest, industry-specific valuation benchmarks, and practical strategies to increase your company's worth before selling. Whether you're planning an exit this year or in five years, these valuation insights will help you maximize the wealth you walk away with when it's time to sell.

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